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Nov 08
2010
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Google Warns of E-Commerce DeficitPosted by Chris Godwin in eCommerce |
According to Google, the Irish government's plan for an export-led recovery is missing a key ingredient; Irish businesses are years behind their European equivalents when it comes to e-commerce.
In a recent article in The Irish Times, Ronan Harris, director of online sales for Google Europe, stated that "the web should be the first line of attack for engaging with businesses overseas but at the moment it isn’t in Ireland..."
Harris went on to explain how "small but advanced online markets like the Nordics automatically think about building a presence online to connect with their neighbouring markets, making it easy for people to do business with them." This level of engagement is currently not being performed by Irish businesses.












